Our Story




/ō ˈfā/ adjective 

having a good or detailed knowledge of something

We bring you skincare that is inspired by the people who use it. Our products are non-toxic, safe, highly effective and harnesses the power of mother nature herself. Every ingredient we include in our line is thoughtfully and intuitively curated to yield the best results. All of our formulas are original, created in small batches by us. These formulas are tried and tested on real humans only, never on animals. We have realized the importance of our skin as a foundation for a beauty ritual.

Feeling good in your skin creates a radiance that is timeless and irreplaceable. Knowing that skin is the largest organ and highly absorptive, we created products with the finest raw materials that leave your skin feeling soothed, rejuvenated, and fresh. All products are without parabens, fillers, or any synthetics and we only use ingredients, organic when possible, that are sourced from mother nature. With ingredients ranging from essential oils, to Meadowfoam Oil, we have a detailed knowledge of what works in restoring your skin to its optimal vitality.

Founded by Julianna Lyddon, 2014 in her Arizona kitchen.