/ō ˈfā/ adjective 

having a good or detailed knowledge of something

We bring you skincare that is inspired by the people who use it. Our products are non-toxic, safe, highly effective and harness the power of mother nature herself. Every ingredient we include in our line is thoughtfully and intuitively curated to yield the best results. All of our formulas are original, created in small batches, by us. These formulas are tried and tested on real humans only, never on animals. We have realized the importance of skin as a foundation for beauty rituals and clean skin is sexy.